Leads-It's A Numbers Game

Day in and day out we talk to contractors that are not happy. Either they are leaving another lead den company to try us out, or they are leaving us. The main reason everyone seems to be leaving lately? Lead Quality. The thing is, our leads are of the highest quality out there.

This happens because we call every one of our leads and verify it prior to sending it to our clients. Even in the cases where we speak to the homeowner in depth we have still seen a return request come back on these leads. It can range from, "they changed their minds", to "they just want to purchase product for a self install." Now even though we know this is untrue because we spoke with the customer first, we can't seem to get a straight answer out of our clients on some of these return requests.

We have some clients that never ask for a credit and others that waste time turning in every lead they get in hopes of lowering their overall lead cost. We treat every credit request the same, we recall the lead and verify the contractors concern. Most of the time, it is legitimate, the customer didn't fully understand what they were filling out, or thought they were just getting an estimate on products not services.

I just don't get why some companies are able to sell the same leads that other companies say they can't even get a hold of. It seems to me that there is another side to this story. A side that we don't always hear, the 1st contact between the contractor and the customer. I wonder what some of these contractors tell the customers, why do customers that were dead set on getting an estimate on 10 windows somehow change their minds to only need a repair on one window? Are these contractors talking the customers out of their business? I don't get this.

It's a new year and a new round of adventures is beginning. Can't wait to see what's in store this year!