Wednesday, July 23, 2008

Kooky Contractors

We have some of the weirdest requests in the office from some of our contractors. For example today we had a contractor sign up with us and our rep explained the program completely that we would generate home improvement leads for them through our website and then send the information to them so they could call the customers to provide the service. This company got their first customer contact and then promptly called us to cancel their service! It wasn't because the lead was bad or any of the other general requests for credit that we usually get it was simply because they were not aware that we would be sending them information. They thought that we would be having the homeowner call them directly. This is after we went through a thorough explanation of how our service works. Our rep then called them right away to re-explain how it all works and they wanted to wait for a while because they just weren't sure that this was the service they wanted. I mean here we are giving them a vialbe client and they weren't sure if they wanted the business or not. We get this a lot in many forms. It comes in the way of an email response from our advertisements. They will write us "STOP SENDING US LEADS!!" I mean I guess they have enough business that they do not need any more. I wish our business was going so well that we could turn away legitimate offers like that. Who does that? I mean seriously, we get this on a daily basis. What it usually comes down to is a contractor that feels that they don't "need" us, they can crete their own business. Funny thing is when we attempt to call these overly successful busineses a month or two down the road we get a disconnected phone message or a bounced email. Looks like they needed some business afterall or maybe they just didn't know how to run a business effectively which brings me to my next point.

Our verification team will call a homeowner and verify that they wanted an estimate for their "remodeling" project. We will then connect the contractor with this homeowner and upon that first phone call the marketer from that company somehow manages to kill the project. They'll site it as a "one legger" or that the customer has changed their mind on doing the project entirely and doesn't want an estimate or the greatest one of all that they never signed up on our site to begin with! Gone are the days of taking their word for it and just adjusting their account because they demand it. We call every one of our leads before we send it over to them and we call them all AGAIN when a credit request is put in so we can get the whole story. Upon this second call we often find out that the marketer quoted a price by phone or even a ball park that scared off the homeowner. Other times we have found that the contractor hasn't even called the customer at all. It's interesting how emotional contactors will get over this type of thing I mean this is business folks. We offer a product, you agree to purchase it, we deliver it and you freak out! Sone of you don't want to pay, you'll ask for illegitimate refunds, or once completely cornered meaning we have fulfilled all of our contractural obligations to you we get a chargeback request in the mail from the bank stating that you do not recognize our charge on your bill. So let me get this straight, we email you, you respond stating that you are interested in the service, we then call you to work out the contract details ie; the card you want to bill to and your fax number and email address so we can expedite these leads to you, then we have you physically fax the SIGNED documents to us all of this mind you seems to take days with most companies (apparently they are too busy dealing with their already bustling companies that they can barely find the time to scribble a signature and fax a document) then once it's all said and done our rep calls you again to discuss the areas you want to cover and the products you service for example; replacement windows, siding, roofing, kitchens, etc. then we send you a lead then you say that you couldn't sell it, we say that is not a reason for credit and that you should get some marketers with experience in your company working for you so your company can actually prosper. Afterall, we promised to deliver a contact that was interested in your product in an area you service. So after all of this has taken place you get your credit card statement and immediatley call the bank and tell them you don't know who we are and why we are charging your account! Fabulous! We have beaten those fraudulent claims time and time again and will continue to do so. Now we have had one scenario where the contractor was diligent enough ( I mean I guess if you have no business to sell you've got all the time in the world) to contact the bank again and say that now he recognizes the charge but that we did not provide him with a valid contact. Well I guess that's in the eye of the beholder because we can get these homeowners to agree to an estimate but apparently if they do not open their check books and sign a blank check and then call the contractor with little more than a dinner bell then I guess we have done you the contractor a great injustice. What do you do when you advertise in the yellow pages and you don't get a single phone call? Do you then call the phone book to reclaim all of your investment in their advertising product? I mean why stop there? Why not ask Yellow pages for a refund for everytime you have used their product to find a mechanic or a flower shop, or a doctor for that matter that didn't meet your expectations, I mean let's have them refund you for everything in your life that has gone wrong and can remotely be connected with them.

Here's another good one. We had a preview system in place where you can pay a monthly fee and have emails sent to you for that fee which ranges from 9.99 a month for our "Platinum" memebers to 19.95 a month for new sign ups. We will give this service to you absolutley free for 30 days so you can check it out. There's no long term contract with anything we offer and you can cancel at anytime with no obligation. We have had companies sign up for this and get many many previews during the first month they don't buy a single one and then when they get their monthly charge they call and cancel. For no apparent reason I mean what could they quit for? They never bought anything. I can't wait til a contractor or two visit this blog and can actually reapond to me and tell me what it is if anything we are doing wrong. So if you're a contractor who has time for additional business leads
Click Here To Get Leads drop on by, we'd love to have you!

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